A Website is a big investment. Now that it is up and running, how will you ensure that your customers and prospects can find it?

How will you measure its effectiveness, or your return on investment (ROI)? You need an ongoing SEO/Internet marketing plan to make sure you will reach your goals and increase your ROI on an ongoing basis.

Search engine optimization is only one part of an Internet marketing plan, but it is the most important part. SEO is an essential element to capture business online.

The single most overlooked part of Website development is an Internet marketing plan. Without a good plan in place your chance of increasing business through your Website is limited. Of all the options available, search engine optimization has proven to be the most effective at targeting prospective buyers of products and services.

Click’s search engine optimization plans are designed to provide strategic planning, analysis, optimization, link building, reporting and analytics to ensure your customers and potential customers can find you.

The benefits to you and your business include:

• Cost-effective customer acquisition
• Fixed costs
• Brand visibility
• Accessibility
• Repeat business
• Targeted prospects
• Credibility / brand perception
• Findability!

Each month, you will receive a written report detailing your Website’s status and any work completed. Additionally, at your annual planning and review meeting, we will discuss any new objectives of your Website and provide you with an implementation strategy.

SEO Planning & Analysis	Basic	Standard	Deluxe
SEO Discovery
Keyword Analysis
Initial Analytics Report
Keyword Analysis
Competition Analysis
Incoming Links Report
Search Engine Saturation Summary
Content Suggestions Report
Website Design Enhancements Report
Website Optimization/Link Building
Site Optimization Analysis
Content Optimization Recommendations
Meta Tag Adjustments
Spider Friendly Navigation Analysis
Search Engine Submissions
Social Bookmarking
Inbound Link Building Strategy
Creation of Additional Content
Source Code Optimization
XML Site Map Creation/Submission
Robot.txt Validation
Content Optimization Enhancements
Article Submissions
Inbound Link Building Strategy Implementation
Traffic Tracking Software
Google Webmaster Tools Setup
Yahoo Site Explorer Setup
Blog or Facebook Fan Page Setup
SEO Plan Deliverables
Keyword Phrases Optimized	15	20	25+
Website Pages Optimized	None	20	25+
SEO Articles Written/Submissions	None	1/mo	2/mo
Blog or Facebook Fan Page Posts Written	None	2/mo	4/mo
SEO Pricing Information
Major Directory Submissions	Yes	Yes	Yes
Contract Period (Minimum)	None	6/mo	12/mo
First Month Setup Fee	$900	$1200	$1500
Remaining Monthly Fee	Ø	$360	$480

Website Search Engine Optimization (SEO) Plans

Ongoing search engine optimization is important. Search engines change their ranking algorithms and methods all the time. Unless maintained, a highly ranked site is unlikely to hold that position for very long. We strongly encourage you to take advantage of our SEO plans.

Basic SEO Plan – Setup Fee: $900
Click’s basic plan is designed to provide you with the information you need to get started doing SEO yourself. Included is the SEO discovery and competitive analysis so you know where your site stands. We call this the do-it-yourself plan.

Standard SEO Plan – First Month Setup Fee: $1,200 + $360/month
The standard plan will provide you with all the basic information needed as well as basic implementation of our recommended strategy. The standard plan is designed to establish good SEO practices that will move your site higher in rankings over time.

Deluxe SEO Plan – First Month Setup Fee: $1,500 + $480/month
Our deluxe plan is designed for those who are motivated to capture and maintain the top positions for their targeted keyword / search phrases. We will provide analysis, recommendations and implementation of our suggested strategy. Please Note: The Standard and Plus Plans include original articles and posts customized to the keywords and phrase relevant to your business – generally 250 words on average. When ranking your Website, original content is among the most important. See chart for quantity included.